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By Gulam Sibtain | Published: June 20, 2025
Amazon has just unveiled Alexa+, a next-generation voice assistant powered by generative AI — and it's quickly becoming the hottest tech topic this week. With this launch, Amazon is re-entering the AI race against Google’s Gemini and Apple’s upcoming Siri upgrade, turning Alexa into a true digital assistant, not just a voice bot.
Amazon rebuilt Alexa with a focus on **multi-modal reasoning**. Using its proprietary LLM, Alexa+ now “remembers” past commands, follows through with context, and interacts like ChatGPT — but through voice. It can understand nuanced instructions like:https://www.aitrendy.digital/2025/06/start-your-ai-powered-video-content.html
"Alexa, plan a romantic dinner at home for Friday and add the ingredients to my cart."
Experts are calling Alexa+ a “wake-up call” for the smart assistant industry. With **Apple's Siri AI upgrade** and **Google Gemini Voice** also in testing, 2025 could mark a revolution in how we interact with our devices.
Daniel Rausch, Amazon's VP of Alexa, says:
"Alexa+ is now powered by the same intelligence that can write, talk, plan, and execute ideas — like a personal AI partner."
Wired – Alexa Plus Launch Coverage
Gulam Sibtain
Founder of AITrendy.digital | Covering AI Tools & Tech News Daily
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